skils’kin
STRATEGY, PRINT DESIGN, WEB DESIGN, SOCIAL MEDIA MANAGEMENT & VIDEO PRODUCTION
SKILS’KIN is a dedicated Nonprofit organization aimed at enriching the lives of adults with disabilities through a range of services. With a focus on providing employment opportunities and financial management support, Skils’kin empowers individuals with disabilities to enhance their self-reliance and overall well-being.
STRatEGY
The overall marketing strategy underwent thorough refinement and refocusing to effectively develop and sustain an enhanced connection with the community, ensuring better engagement and resonance with the target audience.
GOALS:
Develop multi-audience communication
Create new content language
Modernize Brand I.D.
Email marketing campaign
Video story telling campaign
Social media marketing campaign
web design
The recent revamp of the website focused on enhancing user experience by re-organizing the layout for better navigation. One notable addition was a prominent splash banner that streamlined access to career services. Furthermore, the about page received a makeover, featuring updated storytelling and engaging photography to foster more profound connections with visitors. As part of the upgrade, an e-commerce section was introduced, enabling SKILS’KIN to retail both merchandise and donated goods efficiently.
video series
We developed an impactful video series showcasing career advice and inspiring success stories. The community eagerly embraced these videos, fostering significant engagement and backing. These video success narratives embody SKILS'KINs' mission to revolutionize perceptions of work and people with disabilities.
social media
Creating a social media presence was crucial for SKILS’KIN to develop a deeper connection with the community they serve. By utilizing a diverse range of social media platforms, including Facebook, Instagram, and Twitter, we were able to not only launch an impactful campaign but also establish a vibrant online hub for SKILS’KIN to share engaging videos, updates, and upcoming events with their audience.