PLINK

CASE STUDY: BRANDING, PACKAGING & ILLUSTRATION

Plink is a convenient and effective garbage disposal cleaning product meticulously crafted to effortlessly clean and freshen up your disposal unit and the accompanying drain system.

GOALS:

Full re-brand

Updated typography and color pallete

Logo re-design

Package re-design

LOGO

The goal of this logo re-design project was to provide the brand with a fresh, contemporary appearance, focusing on highlighting the product's essence. The name Plink was ingeniously coined from the distinctive sound the product produces when placed in a sink. Emphasizing the product's straightforward usage, the aim was to transform the product itself into the focal point of the brand. Through the use of a modern sans-serif typeface characterized by sleek curves and robust strokes reminiscent of pipes and plumbing, a distinctive word mark was crafted. This was complemented by an abstract logo representing the product within its packaging, resulting in a cohesive combination mark. Incorporating a restrained color scheme of muted orange and black to introduce contrast, the mark exudes vibrancy and functionality. With its revitalized word mark, dynamic color palette, and unique design, Plink now possesses the ability to stand out and authentically represent itself as an innovative product.

PACKAGING

The goal of this package re-design was to enhance the concept of a clean, product-focused design while preserving the original structural template. By removing the array of primary colors and transitioning to a more subdued color scheme combined with a striking typographic layout, we have achieved a heightened contrast, improved readability, and increased visibility. The straightforward color scheme, which corresponds to the various scent options, set against a gentle grey backdrop, conveys the simplicity of the product's intention - akin to dropping a vibrant ball into your gleaming sink drain. The rear of the package provides a concise outline of the product, its creation story, and an uncomplicated illustration with step-by-step instructions for utilizing Plink effectively. Remember, Plink your sink at least twice a week.