earthbound

candy

Co

CASE STUDY: BRANDING & PACKAGING

Earthbound Candy Co. is an all organic candy producer in Seattle, WA.

Branded on the core values of quality, transparency, sustainability, ecology, and economic preservation, Earthbound Candy Co. is devoted to sourcing premium ingredients from small farms worldwide. This commitment ensures that every batch of their delicious chocolate not only meets the highest standards but also strives for a net zero negative impact on the environment and local economy.

This exquisite package showcases an intricate illustration that draws inspiration from the beautiful scenery found in the Pacific Northwest. Its clever design allows for the unveiling of different parts of the artwork as each of the four bars is revealed. Not only is this packaging visually captivating, but it is also environmentally friendly, with all materials being 100% compostable. What truly sets this packaging apart is the external box, which is crafted from seeded paper that can be planted to yield a variety of plants and wildflowers, adding another layer of eco-consciousness to the product presentation.

LOGO

The logo design for this brand was meticulously crafted with a symmetrical layout to enhance its adaptability and visual equilibrium. Its carefully selected shape and color scheme aim to stir nostalgic emotions, reminiscent of sunlit outdoor escapades amid the lush, picturesque terrain found in the Cascade mountain range and Olympic National Park.

PACKAGING

STRUCTURE

External

The overall structure and design of the packaging was created to simulate a stroll through a lush forest. The external box enclosing the sleeve of chocolate bars is adorned with understated typography and painted in a serene earthy color scheme, providing a subtle hint of the delights within. It serves as the initial step of your journey. Picture yourself exiting the car onto the dusty parking area, catching sight of the trail map and entrance in the near distance. Excitement mounts with each step as you transition from a controlled environment to the lively embrace of the great outdoors.

Internal

You will find a pull tab made of string at the bottom of the box enabling you to effortlessly remove the internal box from its sleeve. This action reveals more of the enchanting illustration, immersing you into the serene forest setting. As you step into this realm, your adventure truly commences. Surveying the natural world, you are captivated by the tranquil beauty that surrounds you.

sleeve

By removing the band that holds the sleeve together, you reveal the illustration to its full extent. The combination of balance, complexity, and color reflects the intricate and interdependent relationships within the natural world. As you arrive at your destination, you can now witness the sun casting its warm glow on the majestic mountain peaks and gently illuminating the treetops in the valley below, providing a moment of awe before embarking on your return journey, slowly descending back to the realm of everyday reality.

reverse

On the back side of the sleeve, towards the bottom, you will see a more subtle and simplistic version of the illustration encircling the Earthbound mission statement. Adjacent to this, a tagline serves as a gentle reminder to always "Indulge Naturally". As you return to your car, the day's memories surround you - the vibrant sights, the resonating sounds, and the comforting feeling of a day well spent. And what better way to conclude your journey than with a delicious, wholesome natural treat to savor.