filson

CASE STUDY: ooh advertising

Established in 1897, Filson is the leading outfitter and manufacturer of unfailing goods for outdoor enthusiasts. Based in Seattle, Washington, Filson has become renowned for creating high-quality and authentic products that cater to the needs of outdoor adventurers worldwide. Its dedication to craftsmanship and attention to detail have solidified its reputation as a trusted brand among outdoor enthusiasts of all kinds.

Filson is renowned for producing superior quality and exceptionally durable apparel and accessories, designed to endure the test of time and be passed down through generations.

This out-of-home advertising campaign effectively transports the essence of the great outdoors to downtown Seattle, prompting city dwellers to appreciate the vast natural beauty that lies on the outskirts of their urban environment. Through captivating imagery showcasing the vast landscapes of the Pacific Northwest, this campaign not only motivates the public to engage in outdoor activities they love but also reinforces the importance of having the right outdoor gear to fully enjoy these experiences.

public

transit

The primary focus of this campaign is public transit advertising. Presenting these Filson branded picturesque images of beautiful outdoor scenery and activity on the streets of Seattle creates a stark contrast to the concrete and cobblestone streets, evoking a desire to escape the every day hustle and bustle by getting outside and enjoying the wonder of the Pacific Northwest.

usfs

This campaign features a series of prominent billboards and city murals that pay tribute to the invaluable efforts of the United States Forest Service. Filson's enduring partnership with the USFS underscores its commitment to supplying the robust protective equipment that is essential for safeguarding the untamed natural areas throughout the nation.